LinkedIn is currently the largest professional network that makes staying in touch easy. With over 150 million users, this networking website is much more than a place to post your resume on the web for others to see. Whether you are looking for a job, in search of an employee or wish to find a new business opportunity, there are many great ways to promote yourself on LinkedIn. If you were to ‘Google’ yourself or your business, the chances are that you would find that your LinkedIn profile appears at the top of the search results. This clearly shows that this networking site is very powerful and that the majority of us should be using it. Here are a few ways to promote yourself on LinkedIn: Create a Great Profile It’s essential that you have a great profile on LinkedIn. Your goal here should be to make your profile so interesting that people will want to get in touch with you. Instead of focusing on yourself and your accomplishments, put your focus on what you can offer others. Do not use your profile to talk about your past history and achievements, but rather use it to state what you are currently doing and what people can expect from you in the future. People are more interested in what you are working on now rather than what you have done in the past. You can add up to three website links to your profile so by all means take advantage of this. But instead of using the default settings in the drop-down menu, type in search engine-friendly text. For instance, instead of “My Company” type in “home builder in Phoenix” and instead of “My Blog” use something like “home builder in Phoenix, Arizona”. Do take the time to fill out your profile completely. If you fail to do so, people will wonder if you are lazy or if you have something to hide. You certainly don’t want anyone who views your profile to think either of these things so fill it out and keep it updated. Import Your Blog’s RSS Feed If you are like most professionals, you probably have a blog. If you don’t, you can import the feed of your business blog. Doing this allows people in your network to read your updates as you publish them. Of course, you must see to it that your blog contains relevant and interesting information that people find useful so aim for fresh, high quality content. Join Groups and Be Active LinkedIn has thousands of groups you can join to discuss news and topics with like-minded individuals. When you are in a group you can contact anyone in the group directly and you are able to post new threads and reply to current ones. This all helps to make yourself credible and is a great way to make new connections with people. If you are already a member of several LinkedIn groups, review them to ensure that they are all related to your interests and profession. Make Connections and Many of Them Make a point of connecting to friends, colleagues, former work associates, previous bosses, clients and family members. Once you have connected with someone you can browse his or her network. If you run across someone in those networks whom you find interesting you can ask your contact to introduce you. LinkedIn is very much like other social media sites in that your success depends upon how well you interact with other users and on how broad your exposure becomes. However, LinkedIn is far different from Facebook and the other major players in social media because it focuses on developing professional relationships. Making the most of what LinkedIn has to offer can go far in helping you succeed so use this powerful networking site to your full advantage so that you can expand your horizons and achieve your professional goals. This article is written by Cynthia Rupp. LinkedIn helps to manage your professional identity.
When working as a real estate professional, harnessing the power of the Internet can provide you with a limitless supply of clients to work with. If you are currently trying to figure out ways to market to your customers via the Internet, here are a few ideas that you might want to try out if you’re not already. Add Multimedia Content If you want to really get your visitor’s attention, try using a little bit of multimedia content. For example, record some videos of yourself providing tips or information about your local real estate market and post them on your site. You may even want to include some audio content. When you add multimedia content, you make it easier to get your visitor’s attention. Tweak the Home Page Regardless of whether you have a blog or a website, you may want to consider changing your home page up a bit. For most sites, the majority of their traffic sees the home page at some point. This means that you need to make the home page as attractive as possible. Add some photos, new content, cool widgets, or anything else you can think of that would be helpful to your visitors. Use Social Networking Another option that you may want to consider is boosting your social media profiles. When you get involved with social media, it gives you a completely new avenue to drive traffic to your business. When you build profiles for Facebook, Twitter, and LinkedIn, you will be able to drive traffic record to your website. You can develop a potentially large following on all of these social networks and interact with them on a daily basis. When you post something new to your site, put a link to it in a post on all of the networks. You may be surprised how much traffic it can generate. Add Regular Content If you want to be able to generate traffic from search engines, you’re going to need some regular content posted to your site. The search engines love fresh content that is based around specific keywords. They also like high-quality content. If you are an expert on real estate in your area, you can pass on some of this expertise through your content. It will help your standing in the search engines and with your potential clients. Do a Webinar A new trend in the online marketing field is to host webinars for your potential visitors and clients. With a webinar, you host a type of online seminar for other people. You get people together in an online conference and provide them with some valuable information. There are a lot of different software programs that you can use to do a webinar. This can help drum up interest in your business and your website. Capture Leads If you are getting some traffic to your website, you need to take advantage of this and capture as many leads as possible. This means that you need to have some kind of email newsletter or sign up form on your site. This will make it possible to get a list of people together who may be interested in using your services at some point in the future. Once you develop a list, they will be more likely to trust you in the future. Andrew Handley writes business tips in the area of online marketing, most recently for Samuelson Hause & Samuelson. Not much is needed to succeed in the online world, but you have to do it better than the competition.
Any business that places a premium on print advertising insurances realize that it is so natural to get lost into the disarray of planning, gathering, sorting out, printing and disseminating. Regardless of whether you are thinking of your special materials, preparing a pamphlet for the following season or fortifying your image nearness through handouts, you need to concede that effectively concocting these materials can be a long, tiring and costly process. This is the place web to print arrangements come in. The innovation has profited us to streamline our showcasing endeavors in making these archives. Similarly this equivalent innovation likewise bears us to concentrate on other center parts of the business simultaneously feeling certain that your print promoting needs are being dealt with by a web to print arrangements organization. In case you’re new to the idea of web to print, or have not given it further idea up to this point, here are a portion of the advantages this innovation can bring to your organization. * It is a financially savvy method for making print promoting securities. Let it out or not, the entire procedure of thinking of print promoting materials is costly. You need to pay the visual planner, your sellers and printer. On the off chance that something isn’t directly after the last yield has been created, you have to return to the starting point. Getting a web to print arrangement disentangles the entire procedure, from structuring to printing. As a customer, you additionally get the opportunity to choose the plan components before the material is printed. Since it is PC based, altering a component is likewise quick and simple. Basically, contracting an arrangements supplier enables you to set aside additional time and cash. * It speaks to your image reliably no matter how you look at it. Regardless of whether you need your logo to show up reliably in your letterheads, handouts and reports, employing an arrangements supplier guarantees that your image is very much spoken to in all cases. Getting introduction from these materials is pivotal to your business, however it is additionally significant that your image is being seen in the most good manner by making every one of your pledges reliable. * You have control of the materials before they get printed. Dissimilar to the customary printing strategies when one slip-up can spell an enormous loss of cash, web to print innovation offers various alternatives to customers to dispose of these misfortunes. You can pick to have your promptly structured materials printed and transported to your office, or have the arrangements supplier do the plan without any preparation. You can likewise browse different layouts, change the text style, designs and different components. This feeling of opportunity give you more control on how your image will look like on your insurances and guarantee that you are content with the “look” before they get printed.